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Free Marketing Analysis Questionnaire
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We need the following information in order to contact you regarding your marketing analysis results.
Name:
Company:
Address1:
Address2:
City:
State:
Zip:
Telephone:
Fax:
Email:
What do you want handled? What do you hope to achieve with marketing?
Please list the specific products of services you wish to sell.
Have the names of your product(s) or service(s) been surveyed?
Yes
No
Were the product(s) or service(s) ever surveyed on the correct publics?
Yes
No
Did the survey research find out the following:
Which public will buy the product or service?
Yes
No
What that public needed, wanted or would demand?
Yes
No
What the public will accept?
Yes
No
What the public will believe?
Yes
No
What the public considers valuable?
Yes
No
What the public considers ethnically acceptable?
Yes
No
Was a "positioning" survey done on the product(s) or service(s)?
Yes
No
Does the current packaging of the product(s) or service(s) communicate to the target public(s)?
Yes
No
Are you doing "shotgun" marketing? (Pushing everything at once and scattering attention.)
Yes
No
Please list the types of promotion your are currently using.
What sort of response are you getting for each piece? Please list estimated percentages.
Please list promotional materials you have used in the past?
What sort of response did you get for each piece? Please list estimated percentages.
Does your company sell any books or publications?
Yes
No
If yes, have any invoice surveys been done on which are selling best?
Yes
No
Have you developed any services based on best-selling books or publications?
Yes
No
Do you have testimonials or succes stories from affluent periods?
Yes
No
Have surveys been done of the success stories or your public in general to see what they are most appreciative about with regard to your products or services?
Yes
No
Have you done an invoice survey to tabulate the geographic areas your clients or customers originate from?
Yes
No
Have you ever done saturation promotion of target areas?
Yes
No
Do you have an "end of service" survey or "client report" after someone has taken a particular service from your company?
Yes
No
Have you done surveys of past customers to determine:
What they bought?
Yes
No
What they considered valuable about what they bought?
Yes
No
Have new products or services been developed from this?
Yes
No
Are you servicing the same publics all the time?
Yes
No
Have you reached a saturation point with this public?
Yes
No
If yes, have surveys been done to find additional products to present to your public?
Yes
No
Have you done surveys to find new publics that would want your products or services?
Yes
No
Have sales campaigns been written for each of your products and/or services?
Yes
No
Are you "absolutely sure" that people will consider what you are promoting to be valuable enough to echange their hard-won valuable for it?
Yes
No
Are you promoting something that can be delivered now?
Yes
No
Are your promotional pieces hard hitting, and well designed?
Yes
No
Will your promotional pieces stop someone from throwing them away directly from the mailbox?
Yes
No
Are you monitoring response from promotional and marketing campaigns?
Yes
No
Are your key marketing executives fully trained on the subject?
Yes
No